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Soccer Business

SOCCER BUSINESS

February 4, 2013
SOCCER BUSINESS
Recycling the shirt in Houston

By Charles Cuttone
Executive Editor

The Houston Dynamo are going through a bit of a recycling process with their jersey. The team and Greenstar Recycling have reached an agreement to end the sponsorship in the wake of the company's sale to Waste Management, Inc. The Dynamo signed its three-year sponsorship agreement with Greenstar in December 2010. The relationship ends 11 months prematurely.

The Dynamo are currently seeking a new sponsor to replace Greenstar on the jersey and discussions are ongoing with a few global companies.

“We are sorry to see the relationship end, but happy to have found terms that are beneficial to both parties and cover the Dynamo’s financial position,” said Dynamo President Chris Canetti. “We had a successful partnership and I am happy that we played a key role in Greenstar’s growth and ultimate sale.

“We believe there is great value in this sponsorship opportunity and are looking forward to finding a new corporate sponsor for our jersey front,” added Canetti. “The process is in the early stages, but we are confident that we will find an excellent partner.”

Greenstar will not receive any further sponsorship benefits from the Dynamo. The Greenstar logo will not appear on any of the team gear or merchandise. Over the last two seasons, in which the Dynamo advanced to the MLS Cup Final, the Greenstar brand had become connected with the Dynamo from having its name printed across the front of the team jersey.

“We derived great results from this partnership by elevating our brand and business to new heights,” added said Green Star CEO Marcello Figueira. “We can attribute much of the success to the value of sponsoring the Dynamo jersey. It is a unique property that connected us to a successful brand and provided millions of impressions worldwide.”

Prior to Greenstar, the Dynamo had a three-year jersey partnership with Amigo Energy.

While they are looking for a new partner for their shirt front, the team has signed a multiyear partnership with Comcast SportsNet Houston (CSN) as its official Regional Sports Network.

The two sides have reached a three-year agreement that will make CSN the home for Dynamo Soccer from 2013 to 2015. CSN will air approximately 15 to 20 Dynamo games per season. In addition to games, CSN will produce Pregame Live and Postgame Live shows, a weekly in-season magazine show, a monthly off-season show, a preseason preview, a postseason wrap up special, and a behind-the-scenes documentary series.

As part of their agreement, the Dynamo and CSN will partner with KPRC Local 2 (NBC) to air a select number of Dynamo games. A finalized broadcast schedule will be announced at a later date.

The Dynamo join the Astros and Rockets as the third major league franchise in Houston to be partnered with CSN.

CSN’s broadcast region includes parts of Texas, Louisiana, Oklahoma, Arkansas, and New Mexico.

Sponsor deals
Sporting Kansas City has entered into a sponsorship agreement with Boulevard Brewing Company, who become the official craft beer sponsor of the team. The five-year deal expands last season's informal partnership.

The brewery will serve as title sponsor of the Boulevard Members' Club. In conjunction with its local distributor, Central States Beverage, Boulevard also will implement a variety of programs and initiatives throughout the city in support of the new alliance. Central States is also the brewery's partner in the new agreement.

Grand Ave Chiropractic of Pacific Beach, Ca. has been named the Official Team Chiropractic Center for San Diego Boca FC ( NPSL ).

Emirates Airlines has agreed to a new five-year jersey sponsorship with Paris Saint-Germain, the French team that just signed David Beckham.


 
 
 
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