July 9, 2012
U.S. TV DEAL
Liverpool tour games to air on ESPN
BOSTON–Liverpool FC and its American owners have taken another step in building the team's brand in North America, signing a deal with ESPN to televise two matches of the club's 2012 North American Tour.
The live broadcasts of both the July 25 AS Roma vs. Liverpool FC match at 6:30pm ET and the July 28 Tottenham Hotspur vs. Liverpool FC match at 1pm ET will air on ESPN2, ESPN3 and ESPN Deportes in the United States, as well as on ESPN networks in Latin America, the Caribbean, the United Kingdom, and the Pacific Rim.
The deal was negotiated by Fenway Sports Management, the sales and marketing arm of Fenway Sports Group, parent company of the Boston Red Sox, Liverpool FC, Roush Fenway Racing and New England Sports Network.